Marketing Principal/Director, Physical AI

What the role actually is

Dexterity is hiring a senior marketing lead for its Physical AI positioning and enterprise demand engine. The role reports into product and enterprise growth, with responsibility for turning complex warehouse robotics into a clear commercial story.

This is a strong fit for the board because the work is not generic brand marketing. The person has to explain robotic loading, unloading, baggage handling, world models, and industrial deployment to buyers who care about reliability, safety, and throughput.

What you would work on

• Define Dexterity's Physical AI positioning and messaging
• Build content and campaigns that turn technical capabilities into enterprise demand
• Translate robotics, world-model, and deployment concepts for operations buyers
• Partner with product, growth, sales, and leadership on go-to-market strategy

What they are asking for

• Senior B2B marketing or product marketing experience for technical enterprise products
• Ability to write clearly about complex automation, robotics, or AI systems
• Comfort owning strategy and execution without a large initial team
• Strong commercial judgment around demand generation and buyer education

Why this one is worth a look

Physical AI is becoming a category before most buyers know what it means. Dexterity needs someone to make the category useful instead of abstract, which is exactly where robotics product marketing gets more interesting than ordinary SaaS positioning.