Senior Director/Director, Demand Generation

What the role actually is

Dusty Robotics is hiring a senior demand generation leader in Mountain View. The role is both strategic and hands-on: build full-funnel programs, run the marketing systems behind them, and help convert construction robotics awareness into qualified pipeline.

The work connects marketing, sales development, sales, RevOps, customer success, and product marketing. It is a good fit for someone who can create repeatable growth machinery while the category is still being explained to buyers.

What you would work on

• Create quarterly and annual demand generation plans tied to sales goals
• Build integrated campaigns across email, digital, events, content, ABM, webinars, and paid social
• Own MarTech, attribution, reporting, and lead lifecycle measurement
• Partner with sales and RevOps on ICPs, qualification criteria, handoff, and nurture
• Start as a player-coach while preparing the foundation for a larger demand generation team

What they are asking for

• B2B marketing leadership experience with deep demand generation ownership
• A track record of scaling programs that produce measurable revenue impact
• Familiarity with tools such as HubSpot, Salesforce, Gong, or comparable MarTech systems
• Ability to turn growth goals into clear campaigns, measurement plans, and team routines
• Comfort using emerging AI tools to improve marketing execution and leverage

Why this one is worth a look

Construction robotics is still a buyer-education market. Demand generation here means more than filling a funnel; it means helping contractors understand why robotic layout changes schedule risk, coordination, and job-site productivity enough to deserve a serious buying process.